On Tuesday, March 19 I had the opportunity to attend the Future of Storytelling Panel: AR/VR Turns its Gaze on TV and Cinema at the Stanford VLAB. I was helping Lucas demo Where Thoughts Go since he was also demoing the moderator Jesse Damiani's product Galatea, a VR/360 screenwriting application.
The panelists included the Founder and COO of eyecandylab who created augmen.tv, which is a company that aims to solve the "2nd Screen Problem," a phenomenon that I wasn't even aware had a name but makes absolute sense. Who else watches TV or Netflix, on either a television or computer, but also uses their phone simultaneously? It seems so obvious, yet somehow so few people have noticed this phenomenon, so augmen.tv adds supplementary info about television shows or sports programmes (for example, statistics on team members), and even found that the yield of people returning to watch the same episode of a show was higher if they had more content appended to a show that they could explore.
The other panelists included the Founder and CTO of Baobab Studios (known for their VR short INVASION!), a futurist from Paramount Studios, and the Director of Operations at venture capitalist firm specializing in VR and Blockchain BoostVC.
I think a lot of what was said were things that I have conversations almost every day about, since this panel was geared more towards people who aren't in the industry, but I did have a few takeaways:
1) Taking cues from magic tricks when designing narrative and environmental cues for VR narratives (Larry from Baobab).
2) The idea of lucid dreaming when training in VR (Maddie from BoostVC).
3) Engaging audiences with info they're already seeking out, and the advantage of being a provider of that (Robin from eyecandylabs).